Friday, September 3, 2010

Oversimplifications

by Rowena Anthea Azada-Palacios

In the aftermath of Monday's hostage-taking tragedy, a TV station asked its viewers the question: should there be a media blackout during hostage crises?

The question grossly oversimplifies the issue. The public outcry is not for a total news blackout, but for media outfits to exercise greater restraint in choosing which details to air and when to air them.

The best way, in fact, for media organizations to avoid further legislated media regulation, is for them to prove to the public that their self-regulatory mechanisms are sufficient.

ABS-CBN's statement, released on Thursday, enumerated ways in which their news team exercised self-restraint. However, of the nine examples they gave, five of them are not examples of self-regulation, but rather, of either complying with the law (e.g., not tampering with police evidence), or following commands from the police. Whether or not news organizations should follow the law and heed police's instructions is not at issue; that should be the minimum expected of all media groups in such situations.

In contrast to ABS-CBN's statement, the Poyner Institute, an American journalism school, published on its website in 1999 a list of self-regulating guidelines for journalists covering a developing law enforcement action, such as a hostage-taking situation. Among the guidelines are for journalists to "always assume that the hostage taker ... has access to the reporting," to avoid releasing information "that could divulge the tactics or positions of SWAT team members," to "strongly resist the temptation to telephone a gunman or hostage taker," and to "have a plan ready for how to respond" should a hostage taker call a newsroom. Links to these guidelines quickly spread online last week.

In response, Maria Ressa, ABS-CBN's head of news and current affairs, argued that the Poynter guidelines are culture-bound, and that our country's context is different from that of the Western audience for which the guidelines were written. Be that is it may, the ethical principle behind the guidelines is universal. In a hostage situation in any culture, the safety of the hostages should be paramount. When lives are at stake, media institutions ought to err on the side of too much rather than too little caution. News organizations can keep the public informed without jeopardizing the safety of the hostages nor aggravating the situation.

Moreover, the culture-boundedness of the Poynter guidelines does not exempt local organizations from the responsibility of making their own guidelines and assuring that these are followed. The argument has been made that in the heat of the moment, it is difficult for journalists and media executives to decide how best to regulate their own coverage. However, this argument simply affirms the need for pre-established protocols. With such guidelines, the journalist and the media executive need not spend too much time in an internal struggle over what to report or what to air. They just have to comply with rules they have already drafted.

It is unclear whether news organizations had definite protocols prior to this incident, but it is clear now, more than ever, that such guidelines are necessary. GMA News has promised to revise their rules for situations where the public or their personnel are at risk. ABS-CBN is inviting its colleagues in the broadcast industry tp undertake an industry review. These steps are welcome, but they are also long overdue. Journalistic behavior during crisis situations was debated in the aftermath of the 1990 earthquake, the 2002 hostage-taking incident at a Pasay bus station, and the Ducat hostage-taking incident in 2007.


Finally, some media practitioners, including opinion columnists, have criticized the public for blaming the media. It is not the media's fault, they argue, but the police's, as it was they who failed to control the media. Again, this is an oversimplification of the issue. No reasonable person is laying the blame entirely on the media. Of course, the PNP and the civil government also made costly missteps. And of course, most of the responsibility rests with Mendoza himself.

The question, however, which all people involved ought to ask themselves is this: what, in my capacity, could I have done at the time to make the situation better? And did I do it?

Only if all of us learn to be accountable for our actions, even when we are only partially responsible for the outcome of a situation, can we prevent a tragedy like this from ever happening again.

Wednesday, September 1, 2010

Exercising Freedom for a Free Press

by Agustin Martin G. Rodriguez

In the face of the tragedy of the hostage taking last Monday, many Filipinos are quite clearly disappointed with the media’s handling of the matter. It seems clear that the lack of restraint that the television and radio stations exercised contributed to the terrible outcome of this crisis. Many viewers felt that the broadcasting in real time of the dramatic arrest of the hostage taker’s brother and the broadcasting of the movements of the SWAT teams would further disturb an already disturbed hostage taker. Why didn’t the networks go with this instinct? What were the network executives thinking?

The issue is complicated for certain. Television and radio news serve the public as much as they serve big business interests. Their business is not only to report the news and inform the public but to generate enough income to make their vocation viable enterprises. Thus, sometimes their instincts are muddled.


The more thoughtful among us asked why couldn’t they shut off the live feed? Was their desire to fill every second of air time with chatter and video of the crisis really fueled by their awareness of their responsibility to keep the public informed? If they had delayed the reporting on the arrest of the hostage’s brother and the disclosure of the movement of the SWAT teams, would they have deprived the public of vital information? What, aside from the drama and the circus, did the live feed give us? No doubt we were all glued to our television sets because we wanted to know what would happen next. But we really didn’t need to know. Our need for drama did not override the hostages’ right to a safe resolution to this crisis. However, it was vital for the networks to keep airing their live coverage.

From the ABS-CBN statement on their soul searching, they asked their fellow industry members to “…unite and work together to put in place measures to collectively decide when we stop live coverage in the absence of government presence of mind.” This collective decision to stop live coverage is essential because if only one station decided to play it safe and stop the live coverage, then they would have lost in the ratings game. Maria Ressa justified their airing of the hostage drama by saying that if they had stopped the live feed “we would have been criticized by the viewers or what viewers would have done is switch stations.”[1] This is what is so dismaying about their response: after the whole tragedy and the criticism, their justification lie in the ratings.

After all the criticism, there has still been no acceptable expression of culpability from the television and radio networks. Of course we shouldn’t expect a full expression of culpability that is not couched in language that will protect them from lawsuit or criminal liability. However, from their own attempt to explain what they did, it is clear that they didn’t feel that they could on their own decide to control their actions. It was as if their executives were driven by a transcendent machinery with motives beyond their own capacity to discern the good and which kept them from deciding what the best, most compassionate, and responsible thing to do was. Maria Ressa said “When there are no rules, we push for what we can get.”[2] That is true and perhaps it is the most responsible journalistic thing to do, i.e. go for the story. But is it not also their responsibility—they being the head of the news desks who are away from the action and not being driven by the reporter’s instinct to get as much of the story as they can—to decide on their own what was responsible and irresponsible to broadcast in the heat of the unfolding drama?

It is worth looking at ABS CBN’s statement of self examination. In that statement they implied that they were acting responsibly by being this way:
1. After the police tried to arrest the hostage taker’s brother, our team physically stepped back to comply with police request.
2. After the assault began, we tried to limit our shots to avoid showing police movements. We stayed with extreme close-ups or wide shots.
3. We immediately complied when police asked us to turn off our lights explaining the grainy shots viewers complained about.[3]

They did say that these measures taken were not enough but they are implying that nonetheless they were acting quite responsibly given that they were acting according the some instinct within themselves that they could not regulate. And it seems the instinct here is the need to please the viewers, not in order to respond to their right to know but to respond to their need for entertainment. Because they did step back but they still showed the arrest close-up, they limited their shots and took these shots wide but they still showed clearly where the police were, and they did turn out the lights but we all could see what was going on quite clearly. And someone from outside will wonder how essential all these shots were for the public's right to legitimately know the truth and be informed of vital issues—remembering all this while that lives were at stake.

Surely, the government should have acted better in all of this and exercised their police powers to regulate the networks whose concerns are always colored by the need to entertain and provide information to their viewers. But the networks should also remember that they are a public service and should be able to act more responsibly. After all a free press should be able to act with a free will for the good. This means being able to make better decisions for the good of society. And to do this, they must examine what forces drive their instincts to keep the screens filled with images that may have led to tragedy.

*picture courtesy of BBC News